Brand guide
Email postage, not email rent.
Your list is free. You pay when you hit send.
Logo
A postage stamp with perforated edges and a flat “F”. Keep clear space of half the stamp's width around it. Never redraw, recolor or put it on a busy photo.
Flatstamp
Color
Cream paper, navy ink, one postal red. Red is for the stamp and for prices, never for whole backgrounds.
- Paper
#f6f0e4Page background - Paper deep
#ece3d1Cards and panels - Ink
#1d2a44Text and buttons - Ink soft
#4a5671Secondary text - Postal red
#c8402fThe one accent: prices, the stamp - Rule
#d9cdb5Borders and dashed dividers
Type
Fraunces for headlines
Inter for everything you read and click.
Voice
- Price first. “From $0.80 per 1,000 emails,” not “affordable plans.”
- Plain and friendly, a little wry. “Your list is free” beats “unlimited contact storage.”
- Stamps, not credits. One stamp sends one email to one person. Packs are books of stamps.
- True claims only. No invented customers, reviews or numbers. No borrowing other companies' postal imagery.